Quick note on LinkedIn’s Prediction fans, which use artificial intelligence modeling to build audience profiles for you, based on a set of data and LinkedIn visions.
LinkedIn explained:
“AI LinkedIn’s predictions use to analyze sharing data on platforms, such as advertising and clicking impressions, as well as the data of the first party chosen or third -party data (data programming interface data, GEN Lead models, etc.) by identifying patterns and behaviors and their similar characteristics, this tool and then creates a new audience that is implemented to procedures similar to source data. “
Therefore, such as the Meta+ targeting feature, the fans are predicting your targeting information to expand the target customer group, and get your promotion offers for more people who are likely to respond, based on the systematic analysis of LinkedIn.
LinkedIn first launched the fans again in 2023, and then retired the option of their similar fans last year, in favor of the new joint audience data approach. Now, LinkedIn merg
This week, The a predictive audience can now include the company’s lists, which will expand your ability to target, and the inputs that AI can use from AI from LinkedIn to build your data. This may be of special value for B2B Marketers, which provides expanded exceptions and trade -offs on the basis of performance vision.
You will now be able to add targeting sources, which will give the marketers more ability to integrate their data sources into this mix.
These are good updates, which will expand your ability to use LinkedIn automated targeting tools to increase the performance of the advertisement to the maximum.
With AI’s advertising targeting tools often, better results are generated by the choice of the public, based on the expanded understanding of the audience’s potential response, the benefits may be important.
In fact, LinkedIn says that The first adoption who use the fans of the Gen targets of bullets has witnessed a 21 % cost reduction per lead.
It can be worth looking. You can learn more about the LinkedIn fans.