How to prevent Meta Ads restrictions on health and wellness campaigns

In the past few months, I have seen a lot of ambiguity about the health restrictions of Meta advertisements – the healthy marketers and tactics of intimidation from some unjustified people.

This article aims to set the record straight.

Meta Ads 2025 Health Restrictions: Context and Regulations

Meta is making every effort to comply with the regulations (think about HIPAA in the United States, etc.) to avoid fines.

Make sure not to share protected health information (phi) directly or indirectly with Meta.

First, let’s remember that advertising networks have always examined health-related advertisers-not only dead ads.

She was granted, it is not a private advertising category, but it is close to it.

The bullish direction? Meta provides all the information you need, but it is widespread. So, I made my best to summarize below:

“You should not participate […] With dead […] Data that depends on health or includes it directly or otherwise […] Information about people, including the information specified as sensitive under laws, regulations and guidelines in force […] Examples of data that were not approved to participate […] Information about the physical or mental health of the individual, such as: diseases, medical conditions, injuries, sexual and reproductive health, mental health and psychological states […]”

– “About banned information”, Business Assistance Center

This is basically dead they say they do not want to collect data that may mean that the user has a specific medical condition, because this user has not provided approval.

Specifically, follow the purchase of a hair loss product and send it to the definition ads no Well, it strongly suggests special health information about Meta users.

By preventing tracking on sensitive health websites, Meta reduces the risk of storing and using health data without the user’s consent.

Meta continues:

“Although Meta systems are designed to filter the potential information they prohibited, you are eventually responsible for the data you share with Meta. You are in the best position to ensure that your integration does not send to banned information to Meta. Meta is not a substitute for your compliance mechanisms.”

– “About banned information”, Business Assistance Center

In other words, Meta ads will restrict your account if you discover that they are at risk.

Tracking, improvement and reporting restrictions will be applied if the account is restricted.

Meta ads began to launch a three -level system for healthy advertisers and wellness to impose these rules.

Basic preparation

The affected elements include:

• Advertising delivery: Custom parameters and URL can not be shared with Meta. As a result, the custom audience may decrease and stop working completely if they depend on it.
• Advertising content: It may not add elements to a catalog via Peta Pixel.
• Reports: Information may be available in Meta Events Manager and other surfaces (for example, activities from which samples and testing events are taken).
• Tracking: The advanced automatic matching may not be available.

Restriction of some standard events

This level is prevented from improving the mid -events and bottom (in addition to the cart, purchase, etc.).

However, the events dedicated to the upper events remain (view of the intended page, content display, etc.).

Complete restrictions

“we [Meta] All events may be restricted in specific areas or all regions. In these circumstances, Meta’s action tools cannot be used to improve the campaign as there are restrictions. “

– “”Understanding data sharing restrictions based on data source categories“The Business Assistance Center

In other words, the account that hit the full restrictions will not be able to use bidding algorithms.

He will have to rely on:

• Targeting the old school.
• Fake reports.
• Tofu improvement events.
• Other limited capabilities.

You don’t want this.

Note that what was mentioned above may differ in different countries or regions – or it can be applied worldwide. It depends on local regulations.

If one of your accounts is struck with restrictions, divide the impression and conversion data into the place where you are more affected. Then, see the relevant regulations.

If you are closely following, you will understand that the effect varies greatly depending on whether you are selling nutritional supplements, operating a distance platform, developing a fitness application, working as a net coach or operating a personal injury law company.

The good news is:

• The main generation advertisers will not be affected by the application (beyond the basic setting).
• Tofu/brand campaigns are not affected.

Even if you sell health and wellness products directly on your website, there are some clear solutions (in which we will dive below):

• Make sure you do not send phi -like data to Meta ads. For example, remove the Meta ADS pixels from the patient’s gate.
• Converting standard events into events dedicated to encrypted names so that the definition of purchase and page display cannot be made.

However, there is bad news:

• If your account is related to health and wellness, expect some restrictions – or the joy of appeals. (We all know that the dead is very easy, right?! 😉)
• Some restrictions will be applied whatever happens. But look at the bright side – not (yet? 😨) is a special advertising category.

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((Slip: She participated in the establishment of Quantads, an agency that cooperates with many health customers. However, I do not claim that I am an absolute expert on this topic – because, frankly, who can? These changes are still modern, and there is a great room for interpretation and experimentation. Solutions below are based on our experience and interpretation of Meta documents.)

Step 1: Act quickly

To be stuck in the basic preparation is not perfect, but complete restrictions? This is a nightmare. You don’t want to get there.

• If you receive multiple notifications that the data you sha
  
  re may violate the Meta working tools, do not wait. Act now! The delay is not documented, so this priority should be the maximum.
• verify Settings The tab in the director of definition events to evaluate the damage. In the example of the screen shot below, the basic setting has been activated only (so far!).

Step 2: Review data sources and pipelines

Platform notifications

• In Meta Events Manager, check the diagnostic tab for notifications stating that banned information has been removed from your data.
• If the report is reported, he is attached to him that the data caused the problem and repaired immediately. Remember: “Meta systems are not a substitute for your compliance mechanisms.”

Pixel

• Review the specific pages where Meta is placed.
• Evaluate whether these pages – or their URL addresses – contain data that can be considered prohibited. If necessary, remove the Meta pixels from those pages.

Events

• Name your customs/transfers so that you do not reflect or indicate any information related to or refer to health.
• Review of allocated and indoor events. You can prevent specific events in Meta Events Manager if it takes a long time.

First party data

• One of the worst applications I saw was Meta’s Pixel Pixels placed on the patient’s gate. This is a big mistake because the patient’s portal contains the data of the first party.
• Instead, these advertisers should have used their CRM to send the internet transfers (with encrypted events). Do not make this error – merging with your CRM.

Once you handle the above, you should be in a solid position. However, some of the best “green” best practices are worthy.

Review the copies of ads and intended pages

Restrictions can be running indirectly by copying agriculture and the content of the intended page.

Although I understand that the content of the web site may be difficult to change, advertisers need to ensure that specific health conditions are not named (because this provides indirectly Meta with Phi).

In general, you also don’t want to “make people feel negative …”

For example:

• Yes: “Better mental health is waiting.”
• It is not ok: “Do you suffer from bipolar disorder?”

Diversification of channels

This may seem clear, but I saw many health advertisers who believe that identification ads are the only viable channel.

Because they focused a lot on the definition in the past, they created a self -fulfilling prophecy.

Meta ads are a great platform. But laying all your eggs in one basket is a terrible idea, especially now.

The expansion of paid search, display, video, Pinterest, Tiktok, X, etc. is very important to stability in the long term.

The health restrictions of 2025 Meta Ads make compliance more important than ever.

Meta is to tighten policies to avoid dealing with protected health information.

Failure to adapt can track the restrictions imposed on account, improvement and report – or even full account restrictions.

Make sure:

• Act quickly if you receive compliance warnings.
• Review your Meta Pixel app.
• Avoid sending health data (directly or indirectly).
• Use the names of encrypted events when necessary.
• Review the pages of the advertising version and landing to prevent unnecessary flags.
• Diversify your channels to reduce dependence on definition ads.

Staying at the top of these changes will help protect your campaigns, maintain performance, and continue to effectively reach your audience.