It is rare for the owners of successful projects for advertising technology to get out of the B2B program scene and in the world of consumer.
But the attempt was not heard of it.
Another example came last month when André Sanston, co-founder and former CEO of Tru Optik-sold to Transnion in 2020-10 million dollars to launch Phynd (FIND “), is a free cloud game service for playing and carried through ads.
Video games is the next revolution for AD Tech, as Swanston presented it to Adexchange. He said that most of the video subscription services and subscription to vote have transformed their revenue forms, because they can gain much more through classes in ads more than socialist payments and licensing alone.
Video games are the only market in which revenues are largely related to the sales of keyboards and advertising -free subscription services.
As of now, according to Swanston, video games that are played on TV screens gain less than 10 % of their average revenues from ads. In comparison, video services that flow on the same devices gain 50 % of their revenues from ads.
Ads in games?
But Phynd will not put ads in the way of playing, for those who wonder.
Sanston said he would have a light touch.
To start, the ads stock will be 15 or 30 seconds to run while loading the game -based game. He said this is a logical place, because there is a natural stop while loading games.
Also, the degrees of attention and sharing will be through the ceiling, similar to the pre -IUD video flow that operates before the screening or movie.
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But the difference between Phynd and PRE-Rolll is that people often wrap the subsequent or click to play and then leave the room for a minute. No one goes out for 30 seconds during the pre -roll for 30 seconds, which plays before falling into a multi -player game. These players are sitting there, a console at hand, waiting for the game to start.
No, the temptation is not present to expand ads in the game itself.
“What others who have done it in the past is trying to boycott the game and excessive ads, or have time limits to make sure to see more ads.”
He added that avoiding these types of formats will be very important to attract the game players to the platform.
Stadium
Getting players in the service is the primary goal.
How many times have you heard, “If you built it, you will come” and draw your eyes?
Phynd suggestion is logical for ads buyers, AD Tech and game developers. The difficult part is to beat new players and change their inherent behaviors.
SWANSTON is still collecting the PHYD pieces to wake up and operate in a trial model later this year. It is a difficult and multi -counseling development project.
For example, Phynd must pack a variety of games, but the most famous addresses will remain exclusive to their own services or other brands of units with huge adoption.
Think about the Microsoft Xbox Cloud subscription, which contains Halo, Fallout and many other HIT game privileges that pay subscriptions. Halo may be available on Xbox and PlayStation, but getting it on Phynd will be a different issue.
“But we also saw an enormous opportunity to license older or uncompromising content,” Sanston said.
Although Netflix funds Hollywood production productions, there are fast channels and supported ads that escape from huge opportunities for archived content. The same may be true in games, especially if there are players priced at the cost of subscription.
Swanston may also be given a leg on the consumer marketing side.
He said about the Phynd Plan in the Phynd plan to make the jump from an unfamiliar name, which seems to be anything from an advertising agency to a skin care brand, to a famous game gate.
“You have to see how you will reveal this in the next few months,” said Sanston. “But I think it will be great.”